Tuesday, 9 October 2012

What is Graphic Design ? - Part 2


In this workshop we had to firstly choose one image out of each of the five categories we had previously researched, mine where :


  • Clever Concepts/ Messages
  • Simplisty/ Minimal
  • Media/ Production
  • Creative use of Type 
  • Detail
And so I chose :
And then for each of these , individually we had to evaluate them on:

  • Function
  • Design Context
  • Tone of Voice
  • Message/ Idea/ Concept
  • Intended Scale


1.Persuade, Advertise
2.Packaging
3.Light-hearted, Friendly
4. Crafted, Homely , Festive
5. Chocolate Bar Sized 

1. Educate, Inform
2. Editorial, Double Page Spread
3. Glamorous, Iconic
4. About Madonna and her influence
5. Magazine sized, dps

1. Advertise, Persuade, Inform
2.Advertising
3. Lively, Fun
4. You can fit a lot into a little
5. Portrait Billboard



1. Advertise
2. Branding, Packaging
3. Formal, Expense
4. Elegance, Crafted, Exsiquisite
5. Cupcake sized, big enough to carry/ hold


1.Inform
2. Branding
3. Encouraging/ Uplifting
4. Growing / Growth
5. It's a logo so it can be really small or really big,
 it has many applications





If there are no considerations for any of these criteria then it can't be graphic design, but you do not need them all to be graphic design.

We then in groups laid out all of our images and then had to come up with lists for each of the criteria:

Function
  • inform
  • advise
  • instruct
  • educate
  • promote
  • assitst
  • advertise
  • persuade
  • direct
  • entertain
Context
  • branding
  • advertising
  • illustration
  • web design
  • packaging
  • photography
  • typography
  • infographic
  • papercut
  • album artwork
Tone Of Voice
  • serious
  • fun
  • happy
  • sad
  • guilty
  • assertive
  • offensive
  • sarcastic
  • witty
  • quirky
  • humorous
  • light-hearted
  • meaningful/ deep
  • playful
  • personal
  • emotive
  • persuassive
  • formal
  • informal
  • political
Message/ Concept

(specific to the piece of work mainly)
  • fun
  • serious
  • charity
  • world events
  • political
  • social
  • cultral
  • offensive
  • opinion
  • factual
  • personalinformation
  • data
Scale/ Place
  • window display
  • signage
  • poster
  • website/online
  • app
  • billboard
  • exhibition
  • gallery
  • magazine 
  • newspaper
  • book
  • clothing
  • products
  • packaging
  • walls
  • film 
From each of these criteria create a catalog of images under each title...

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