PPP: What is Graphic Design For ? Study Task 4

5 Ways to Categorise Graphic Design

Information and Way Finding

Information and Way finding in graphical terms is a way of showing someone information or data. Many info-graphic pieces contain numerical data i.e. percentages, ratios and statistics. They may also contain thought or facts. Typically info graphic contains a way of visualizing this numerical data in bar charts, pie charts, and graphs e.c.t. A lot of the time these pieces contain a lot of information on one page, it is an interesting and visual way of representing this information. Way finding is maps, directions, signs e.c.t they help you to locate where you want to be or where you are. They are often needed in everyday environments e.g. floor level, toilet signs, exit signs.

Publishing and Editorial

General publication can involve above the line and below the line publishing. Above the line involves books, magazines e.c.t that have the categories of; fiction or nonfiction under the genres, biographies, autobiographies, manuals, children’s books, education, training, reference and many more. They generally have a template and contain image and type. Below the line publication are typically designed for industry to industry and can be annual reports, catalogues, brochures, instructional, self-publication, and public sector. All of these have to consider stock, binding, media and print.

Branding and Identity

Branding and identity involves a complex task of making a clear characteristic for a business, company, charity, e.c.t it has to be recognizable and memorable. It carries a reputation with it and a feeling or attribute. This kind of design can involve the use of type and image or purely type or purely image.

Product and Packaging

Product and Packaging could be considered as one of the most interactive categories in terms of media. There is a diverse range of high end to low end packaging, expensive to cheap. There are even types of packaging that are opulent, where the packaging is better than the product itself. Packaging designers have to be aware of nets, and different packaging techniques. Items for this category could be; cards, gift tags, wrapping paper, stationary, wallpaper, the box, bottles, mugs, calendars, badges, t-shirts and many more.

Retail and Promotion
This category is for use in the retail industry, but promotion can involve anything where the place or event is being advertised. Retail can involve the design of anything in a retail environment e.g. tags, carrier bags, signage, and the environment itself. It is usually to create a mood or identity. There of course according to list are a huge variety of scales you could work at in the retail category.

Further ways to categorise each subject:

Genre
Content
Audiences
Sectors
Functions
Format

Information and Way Finding

http://www.holmes-wood.com

http://mikeandmaaike.com/#p_wayfinder-wallpaper

http://www.changethethought.com/tag/information-graphics/

http://theofficeof.feltron.com

http://daytum.com

http://www.changethethought.com/tag/info-graphics/

http://designspiration.net/image/313376439490/

Genre-
Audience- Public/ Adults / even perhaps women
Context-
Sector- Charity
Budget- Medium/ High

Content- Type and Image
Format- A4
Function- Informative/ Awareness
Media- Vector Shapes and typography created digitally and then printed onto white stock. Possibly mass produced.

Effectiveness- I think that the info-graphic is effective as it put numerical data into perspective. I think that the format is appropriate put if it was supposed to be a poster it would of worked better at a much larger, more attention grabbing scale i.e. A1. I think that its function is to make people aware of what is going on and it may be to get people to donate, but this isn't clear on this one piece, however if it is part of a set it'd be more clear.

http://designspiration.net/image/1828250964602/

Genre- Comedy/ Humorous
Audience- Designers/ Artists
Context-
Sector- Art and Design
Budget- Low

Content- Type and Image
Format- A3
Function- Its function is to make a designer laugh or reflect upon their own practice. It isn't an instructional piece its more informative. It hasn't really got a purpose except to entertain.
Media- Illustration(hand rendered) that has then been digitally edited and printed.

Effectiveness- I think that piece is entertaining however I don't think that it has a particular purpose, and therefore it is a bit unfuctional. I am not sure on its format but I think it is online, it would work better as a print, where it could be seen all the time, its permanent.

http://www.holmes-wood.com/index.php?p=w&id=147#/index.php?p=w&id=147

Genre- Way finding
Audience- Everyone
Context-
Sector- Public
Budget- Low

Content- It's simplistic straight to the point. Informative. Type
Format- A2 Length A4 width ? 6 sheets.
Function- To help people locate which floor they are on and what is on the other floors.
Media- Digitally crated and then printed. No imagery.

http://theofficeof.feltron.com/Print-Magazine

Genre- Info graphic, Food
Audience- Food and Drink consumers/ Buyers
Context-
Sector- Cuisine
Budget- Low

Content- Type and Image
Format- Double Page Spread, Magazine
Function- Educational
Media- Vector illustration and typography created digitally then printed as a dps

http://pinterest.com/pin/402438916671717532/

Genre-
Audience- Chefs, Cooks
Context-
Sector- Cuisine
Budget- Low

Content- Type and Image
Format-A2 Paper
Function- Instructional/
Media- Illustration(hand rendered) and typography that has been digitally edited and printed.

http://theofficeof.feltron.com/Build-Conference

Genre- Way-finding
Audience- Probably adults, looking for where to go.
Context-
Sector- Public
Budget- Low

Content- Type and Image
Format- Appears to be an A5 foldout, into A3
Function- Informative
Media- Vector illustration and type.

http://www.holmes-wood.com/#/index.php?p=w&id=166

Genre- Way Finding
Audience- The Public mainly artists and designers as it is the Tate
Context-
Sector- Art and Design/ Pubic
Budget- High

Content- Type
Format- Glass and lighting
Function- Informative
Media- Unsure ?

http://pinterest.com/pin/402438916671743250/

Genre-
Audience- Everyone
Context-
Sector- Public but I think it could be used in a scientific way
Budget- High (because of the room)

Content- Type
Format-
Function- Informative ( Quantative )
Media- Black pen drawn on by hand, white walls

http://www.behance.net/gallery/R-G-Wedding-Invitation/5933629

Genre- Comedy/ Humorous
Audience- Family/ Friends
Context- Wedding
Sector- Private
Budget- Medium, Low to design, but printing might be high

Content- Type and Image
Format- Leaflet style, A3 portrait I think
Function- Informative
Media- All digital. Vector illustrations. Typography. Printed

http://designspiration.net/image/532450006623/

Genre- Info graphic
Audience- Public
Context-
Sector- Public
Budget- Low

Content-Type and Image
Format- Online
Function- Informative
Media- All digital. Vector illustrations. Typography

Publishing and Editorial

http://www.emilyforgot.co.uk

http://www.shillingtondesignblog.com/home/index/v/list/category_id/10

http://www.manystuff.org

http://thedeptmag.com/tagged/editorial_design

http://www.cel-lula.com/en/category/disseny-editorial/

http://pinterest.com/pin/402438916671709683/

http://www.behance.net/gallery/Flathates-Handbook/5931719

Genre- Comedy/ Humorous
Audience- Children mainly
Context-
Sector-
Budget- High

Content- Image mainly small bits of copy
Format- Book A5
Function- Perhaps educational and definitely entertainment.
Media- Coloured Stock, perforated illustrations.

http://www.behance.net/gallery/Flathates-Handbook/5931719

Genre- Cookery
Audience- chefs, enthusiasts of cooking
Context-
Sector- Cuisine
Budget- High ( Due to the stock and appearance)

Content- Type and Image
Format- A4, Dps A3
Function- Informative and maybe Instructional
Media- Illustration(hand rendered) that has then been digitally edited and printed.

http://www.behance.net/gallery/The-Universe/692110

Genre- Science
Audience- Space Enthusiasts maybe educational but I think it would be aimed at older teens/ High school Children
Context-
Sector- Science
Budget- Low

Content- Type and Image
Format- A3 into dps A2
Function- Educational
Media- Edited Photography, and Type, Printed onto a matte stock

http://www.emilyforgot.co.uk/BRUMMELL

http://thedeptmag.com/post/145831192

http://www.shillingtondesignblog.com/posts/454/v/list/category_id/10/ViewPosts_page/1

http://www.shillingtondesignblog.com/posts/342/v/list/category_id/10/ViewPosts_page/1

http://jellylondon.com/illustration/blog/2012/05/hamper-time

http://www.twopoints.net/en/project/hdl-publication

Branding and Identity

http://justcreative.com

http://justcreative.com/portfolio/#!prettyPhoto[oke]/0/

http://retaildesignblog.net/category/branding/

http://imjustcreative.co.uk/logostack/

www.brandingidentitydesign.com

http://www.brandingidentitydesign.com/nordstream-off-road/

http://www.brandingidentitydesign.com/lux-island-resorts/

http://www.behance.net/gallery/PUF-Festival-Brand-Identity/5943693

Genre-
Audience- Public /Carnival 'Go-ers'
Context-
Sector- Public
Budget- High

Content- Type and Image
Format- Business Cards, Letters, Badges, Identity Cards e.c.t
Function- Promotional, Informative
Media- Illustration(hand rendered) that has then been digitally edited and printed.

http://pinterest.com/pin/402438916671694845/

Genre-
Audience- Public
Context-
Sector- Public/ Fast Food
Budget- High

Content- Type and Image
Format- Cards various shapes business card size, boxes, packaging
Function- Promotional, Information
Media- Illustration(hand rendered) that has then been digitally edited and printed.

http://justcreative.com/portfolio/#!prettyPhoto[queen-of-the-glam]/2/

Genre- Fashion
Audience- People involved interested in Fashion, Women, The public
Context-
Sector- Fashion
Budget- High

Content- Type and Image
Format- Online
Function- Branding
Media- Type digitally rendered and simple vector illustration of a crown

http://www.brandingidentitydesign.com/maurer/

Genre- Self Promotion
Audience- Designers/ Artists
Context-
Sector- Art and Design
Budget- High

Content- Type and Image
Format- Business card
Function- Promotional, Informative
Media- Illustration(hand rendered) that has then been digitally edited and printed.

www.brandingidentitydesign.com

Moon Water Hotel
Genre-
Audience- Middle/ High Class Public/ Business
Context-
Sector- Leisure/ Hotel
Budget- High

Content- Type and Image
Format- Letters, Envelopes, Door hangers, business cards, Leather wallet (top right)
Function- Promotional, Informative
Media- Vector illustration, perhaps Screen Print, print.

http://imjustcreative.co.uk/logostack/fashion-law-institue/

Genre- Educational
Audience- People wanting to study Fashion Law
Context-
Sector- Fashion
Budget- Low

Content- Image
Format- Online
Function- Informative
Media- Vector Illustration

http://retaildesignblog.net/2012/10/06/hip-peas-branding-by-imaginaria-creative/

Genre-
Audience- Children and Parents/ Guardians
Context-
Sector- Public
Budget- High

Content- Type and Image
Format- Letter, Business Card, Envelope
Function- Informational
Media- Vector Illustration and type, Recycled stock and normal stock.


http://justcreative.com

Genre-
Audience- Public
Context-
Sector- Drinks
Budget- Middle

Content- Type and Image
Format- Online, Rum Labels. - Bottle
Function- Informative
Media- Vector Illustration, typography

Product and Packaging

http://www.topdesignmag.com/70-unique-product-packaging-design/

http://lovelypackage.com

http://designisblank.com/category/packaging-design/

http://www.packagingoftheworld.com

http://www.packaging-gateway.com

http://lovelypackage.com/page/15/

Genre- Branding/ Packaging
Audience- Health conscious adults
Context-
Sector- Public

Content-Type and Image
Format- Printed, Labels Packaging
Function- Informative
Media-

http://designisblank.com/2012/12/rationale/

http://www.packaging-gateway.com/features/featureperfect-match-brand-promotion-packaging-social-media/featureperfect-match-brand-promotion-packaging-social-media-5.html

Genre-
Audience- Public
Context- Smoothie Bottles
Sector- Drinks
Budget- Middle

Content- Type and Image
Format- Interactive, Bottles, Labels, Novelty hats
Function- Awareness
Media- Knitted, Hand-rendered illustration and type

http://www.packagingoftheworld.com/2012/11/diamond-collection-student-work.html

http://www.topdesignmag.com/70-unique-product-packaging-design/

http://lovelypackage.com/onetwotree/#more-29551

Genre- Furniture ?
Audience- A more specific eco friendly/ design aware person
Context- Wood structure, Cardboard box
Sector- Home
Budget- Medium

Content- Type and Image
Format- Wooden slats, Cardboard box, Instructional menu
Function- Awareness
Media- Vector Illustration, typography, 3D structure (to build)

http://lovelypackage.com/mighty-rice/#more-28971

http://www.topdesignmag.com/wp-content/uploads/2011/01/product1.jpg

Genre- Product and Packaging
Audience- Children
Context- Cardboard and rubber/plastic stand
Sector- Food
Budget- Medium

Content- Image
Format- Package
Function- Awareness
Media- Vector illustration or hand drawn then edited digitally

http://www.topdesignmag.com/wp-content/uploads/2011/11/107.jpg

http://www.packagingoftheworld.com/2012/11/the-dapper-dog-student-work.html

Retail and Promotion

http://www.theoneoff.com

http://catherinetnguyen.com

http://www.behance.net

http://www.madebyhidden.com/spatial-projects

http://www.mintdesignblog.com/2008/03/environmental-design-emerystudio/

http://www.madebyhidden.com/our-work/cutture

http://www.behance.net/gallery/Self-Promotion/3100281

http://catherinetnguyen.com

http://www.theoneoff.com/work/browse/project/millie_retail_interiors/sector/food

Genre- Food
Audience- Public
Context- Retail Counter
Sector- Food/ Retail
Budget- High

Content- Type and Image
Format- A counter, Signage, Menus, Wall designs
Function- Advertising
Media- Vector Illustration, typography, Photography

http://www.behance.net/gallery/Posters-Events/6123517

http://pinterest.com/pin/216243219579493027/

Genre- Sports
Audience- Public
Context- Exhibition
Sector- Retail
Budget- High

Content- Type and Image, Constructed room.
Format- Exhibition, Life size
Function- Informative, Advertising
Media- Image and Type