A Design Presence: Logo Development

Logo Development

I began by looking at what my name looked like in different font styles and capitals or lowercase letters, 

Whilst doing this I looked at more abstract ways I could show my name as  had done previously. 

All the examples above where made in my spare time on my placement and I had feedback from some of the designers at D.S who said they liked the more abstract designs and they would work as a logo more. 

I left designing my logo for a while as I did not really like anything I had come up with. Taking on board what D.S had said and the fact I had learned a bit more about type etc I felt I could apply this advice and knowledge to my logo. 

I then tried making the letter of my first name into a pattern using Gahndi Sans which I had selected as the font I would be using.

I liked these visuals a lot more then the previous.

I decided that I like the A put on its side a reflected as my logo I felt it was simple and modern, I also felt that it reminded me of a two point perspective drawing which links to some of my interests and that it looks like there two different sides which could be print and digital. 

I then worked on the size and placement of the logo after I had worked on the type.

I felt that 'Amy' was a little informal and so I added my second name which balanced out the logo more and I felt that this worked, and it was appropriate to and for me.