DBA Final Presentation/Pitch
Before the presentation we divided sections of the presentation up into things we had done and that we would talk about in the presentation, as I had chose the colour palette and the designed the train I would talk about these in the presentation.
I wrote some notes down about what I would say, I read through them and practised what I was going to say.
We then practised the presentation before and rehearsed what we would say and when the presentation slides would change.
My Notes:
Colour,
The main logo and branding is monochromatic to keep a consistent and adaptable design
Each city is defined by a tonal range of colours in a spectrum which unify them together.
The colours are influenced by some of the cities monuments, for example Leeds uses pinky reds that resemble the victorian buildings in the town centre, and manchester is represented in green tones which symbolise the Piccadilly Gardens.
Train,
The HS3 connecting Hull, Leeds, Liverpool and Manchester would follow the identity style similar to the poster series, this gives the brand more clarity.
The front of the train remains simple in comparison to the side of the train to add more balance, it means that the web address can be seen clearly and you could visit this address for train times and destinations.
The main feature of the exterior of the HS3 will be the colour morphing into one another,
running thorough each cities colours they would appear to change as the train passed by.
A fully black background means that the colours really stand out as does the logo and main information on the train.
The logo variations for each city also feature on the train and are centre of the building blocks, this emphasises the cities more, and the photographs within the logo make them more relatable and you can identify each city.
I felt that the presentation went really well, I felt that I got the message across and I spoke clearly and at a good pace which I was happy about. And I felt like everyone else had too and I think this really helped us.
We gained good feedback and some constructive feedback too that I felt was fair and I liked that they where honest with us.
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