Before the crit I had mind mapped lots of ideas, I felt that even though I had a few they weren't concrete.
Today we had a discussion with the members of DSM about our ideas for the city council branding.
There was around six of us, and we initially discussed our thoughts on the council in general, there was a pretty unanimous opinion that it was boring and nobody had initially understood what they did.
after discussion, I had thought more about my ideas and I felt that I was leaning towards an idea of the council being more human and simple.
I discussed the idea of human and the idea of people and faces, and then talked a little bit about how I could do this, and I thought a mailshot maybe a good idea.
They liked the idea, and me and Caitlin had looked at the council as a whole, and the others had looked at finer aspects and expanded on that and so there was a diversity in the group which was good.
Progression:
To progess on I will be looking at how I could make the council more personal and how they can be more human and down to earth.
I will need to look at a design way of doing this.
I feel that the brand will almost come from the aesthetics,
Another point that DSM mentioned was that we didn't need to call it a 'council' and this is an interesting point that I will look into/
Final Crit: 8/12/14
2 Weeks
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