What is a Design Practice ?
Appropriateness of response
Quality of Resolution
Meeting the Deadline
Appropriateness of response
What is the problem ? ( What is a problem )
Who is the audience ?
What is the context ?
What is the method of delivery ?
What do you want to do ? and what do you have to do ?
What is your rationale ?
Concept/ Idea / Research (could be a sequence of all 3, might have to be more flexible)
Audience/ Context/ Media (there is a relationship between them all)
Creative/ Ethical/ Commercial ( creative influenced by the ethical and commercial, all work together on some level)
Handmade/ Digital/ Lens-Based
2/3/4 Dimensional (4D is time , e.g. a series or sequence, supplements, billboards)
Quality of Resolution
depth of appropriate research
breadth of initial ideas
selection of potential solutions
through visual development
attention to detail/ crafting
clarity of presentation
Type and/ or Image ?
Media and the Message
(as production and distribution)
Tone of Voice
Try It
Test It
Make It Better
Collaboration ( not group work )
Meeting the Deadline
Time and Project Management
message
communication
clarity
context
+
creativity
concept
ideas
X
skills
organisation
discipline
commitment
/
boundaties
limitations
rules
time
=
An Effective Design Practice
My Questionnaire
What is your professional name and contact details ?
Amy Hill
ah99330@students.leeds-art.ac.uk
What five words best describe your design practice ?
Digital
Typographic
Layout
Minimal (in one way or another i.e. the layout or colour)
Commercial
What five words best describe you as a person ?
Hard-Working
Organised
Honest
Friendly
Conciensious
What are your best design skills ?
Research
Idea Generation
Visualising
Time/ Project Management
What areas of graphic design interest you the most ?
Retail and Promotion
Branding and Identity
Editorial
Who are your five favourite designers/design studios?
- Two Times Elliot
- Ogilvy and Mather
- Analogue
- Si Scott
- Seb Lester
Why are they your favourite (where can you see their work) ?
- (Some of their editorial work) http://www.behance.net/twotimeselliott#page=2&sort=creatives_order
- www.ogilvyparis.com
- www.madebyanalogue.co.uk
- www.siscottstudio.com/
- www.seblester.co.uk/
What are your favourite design blogs ?
From Up North
Designspiration
Behance
Design Week
Creative Review
What five things do you want to be ?
More aware of the industry around me i.e. designers, design studios and work
Better at developing a range of ideas and developing the ideas I have selected
More confident with other people
Aware of what my motivations are
A successful designer in my fields of interest
What five things do you need to be this ?
Look at more online sources and and journals
Carry on developing ideas and more than one idea
Try speak to more people and keep being friendly/ approachable
Review what I am producing and why
Keep practising and stay current
We then had to get into a group of three and question the other two people on the same questions
Task
Make 3 free ads based on me and the other two people in my group
50 words max
Not A-scale
All have to be a separate format
Contextual References
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