Free Ad Research

The two people I have to design a free ad for are 

Will Jeffery 

Contemporary
Fun
Illustrative
Imaginative

Illustration
Identity and Branding
Idea Generation   
Product and Packaging

Characters


http://w-jeffrey1215.blogspot.co.uk

http://w-jeffrey1215-ppp.blogspot.co.uk/2012/10/identify-10-examples-of-design-that_1.html

http://theyok.com/content/Illustration/

Jelly Fish

Skateboards for No Comply Exhibition

Jane Hansesgaard

Keeping it Simple 
Commercial awareness of buying and selling 
Conceptual aware of packaging and products - Practical
Hands on Solutions

Branding and Identity 
Product and Packaging 
Retail and Promotion 

Wants to work with a range of nationalities and cultures 

http://j-hansesgaard1215.blogspot.co.uk


http://www.lucianomarx.ch/wknd.html

http://www.bedow.se/work/

http://notedesignstudio.se
http://www.thinkbasic.com

I based my ad on a magazine spread as I feel that this reflects my interests and the fact that I like editorial work .

What is a Design Practice ?

What is a Design Practice ? 

Appropriateness of response
Quality of Resolution
Meeting the Deadline

Appropriateness of response

What is the problem ? ( What is a problem ) 
Who is the audience ? 
What is the context ? 
What is the method of delivery ? 

What do you want to do ? and what do you have to do ? 

What is your rationale ? 

Concept/ Idea / Research (could be a sequence of all 3, might have to be more flexible) 

Audience/ Context/ Media (there is a relationship between them all)

Creative/ Ethical/ Commercial ( creative influenced by the ethical and commercial, all work together on some level)

Handmade/ Digital/ Lens-Based

2/3/4 Dimensional (4D is time , e.g. a series or sequence, supplements, billboards)


Quality of Resolution
depth of appropriate research
breadth of initial ideas
selection of potential solutions
through visual development
attention to detail/ crafting
clarity of presentation

Type and/ or Image ? 

Media and the Message
(as production and distribution) 

Tone of Voice 

Try It 
Test It 
Make It Better 

Collaboration ( not group work ) 

Meeting the Deadline
Time and Project Management 

message
communication
clarity
context

+

creativity
concept 
ideas 

X

skills
organisation
discipline
commitment

/

boundaties
limitations
rules
time 

= 

An Effective Design Practice


My Questionnaire 

What is your professional name and contact details ? 

Amy Hill 
ah99330@students.leeds-art.ac.uk

What five words best describe your design practice ? 

Digital 
Typographic
Layout
Minimal (in one way or another i.e. the layout or colour)
Commercial

What five words best describe you as a person ? 

Hard-Working
Organised
Honest 
Friendly 
Conciensious

What are your best design skills ? 

Research 
Idea Generation 
Visualising 
Time/ Project Management 

What areas of graphic design interest you the most ?

Retail and Promotion 
Branding and Identity
Editorial 

Who are your five favourite designers/design studios? 

1. Two Times Elliot 
2. Ogilvy and Mather
3. Analogue 
4. Si Scott
5. Seb Lester

Why are they your favourite (where can you see their work) ? 

1. (Some of their editorial work) http://www.behance.net/twotimeselliott#page=2&sort=creatives_order
2. www.ogilvyparis.com
3. www.madebyanalogue.co.uk
4. www.siscottstudio.com/
5. www.seblester.co.uk/

What are your favourite design blogs ?

From Up North 
Designspiration 
Behance 
Design Week 
Creative Review

What five things do you want to be ? 

More aware of the industry around me i.e. designers, design studios and work
Better at developing a range of ideas and developing the ideas I have selected
More confident with other people 
Aware of what my motivations are 
A successful designer in my fields of interest  

What five things do you need to be this ? 

Look at more online sources and and journals
Carry on developing ideas and more than one idea 
Try speak to more people and keep being friendly/ approachable 
Review what I am producing and why  
Keep practising and stay current 



We then had to get into a group of three and question the other two people on the same questions

Task 
Make 3 free ads based on me and the other two people in my group 
50 words max 
Not A-scale 
All have to be a separate format 

Contextual References

Secret 7" Competition Entry

http://www.talenthouse.com/creativeinvites/preview/abd2ecc1392444d759460d4620ad2c4a/887

Secret 7" Critique Evaluation

For our critique we where put into a group of 5 and we evaluated each others finals.

The first thing I need to now do is bring along my development work to a critique so that people can see where my ideas have come from and to see if I had had a good idea previously that I had looked over.

The group unanimously decided that these two ideas where the best....

It was suggested that on my photographic one I should try it with out the spotlight effect but others liked it .

I think that I want to submit the photographic one as it is different and I like the concept.
I might experiment with the colour of the heart though as I think it looks quite dark.

Where Am I Now ?

Where am I now ?  

Ten things about myself as a learner 

1. I really like pinterest, its useful to look at design, but also for almost everything else.

2. I am becoming more organised with my work and keeping up to speed, but it could get better. 

3. I am allowed to have my own opinion on any topic, but people may not always agree with me but that is okay and it is good to listen to other points of view. 

4. I would say i'm starting to relax more with the people around me on the course and with people in general at work e.c.t,  as I am a shy person. 

5. Money doesn't always go on things you want to buy, but you need to spend money on these things to have the things you want e.g. printing= finished piece, car insurance/ petrol etc. = car , lunch= food  

6. You can always plan to do something but usually it will take longer, or things will change, you've got to learn to adapt and sometimes to feel more relaxed and less pressure it is easier to have a simple to do list and get on with it at your own speed.

7. Listening to others talk about tasks is sometimes more stressful than what it should be, people confuse each other and sometimes make you feel more worried. It is better to be at your own pace and try your best and always refer to work online on e studio or with a tutor. In the end it is supposed to be what you have understood. Although if you are unsure having people around you that know is very helpful.

8. I would say that I am getting better at blogging, and I am quite good with online sources, I  should however try to use more books and journals.

9. Wearing my bag on my left shoulder only has been given me really bad pain and knots in my shoulder because it is so heavy because of my mac and things ! So i have tried to make my bag lighter and wear it on the other shoulder, and get someone to massage my shoulder ! 

10. I have also learnt a lot at work, I work at New Look on the shoe department. I have learnt so much about working in retail. I have also learnt so much about sales and selling, merchandising for optimal sales and other general things such as replenishing stock.


Ten things about myself as a designer

1.I like simple, colour schemes. I only like full colour if the image is purely photographic. I also tend to prefer black and white. Or colours that are subtle and sophisticated. 

http://www.brandingserved.com/gallery/Primera-Fila/4567255  
Núria Pujol, Barcelona, Spain

http://www.behance.net/gallery/INK-DROP-Fine-Arts-Shop/1736749
Timur Salikhov (looked at more work of his but found no more pieces that I liked)

2.I also like design that is simple, it almost has a modern aesthetic. 

http://cdn.designinstruct.com/files/340-minimalist_webdesign_inspiration/09_minimalist_website_design_johannlucchini.jpg

http://johannlucchini.com
I like a lot of the work on this site.

http://designspiration.net/image/462999316781/

By Two Times Elliot
Which led me to : 
http://www.behance.net/twotimeselliott#page=2&sort=creatives_order
And I liked a few other pieces of their work

http://www.behance.net/gallery/Ireland-Abrahams/3791419

http://www.behance.net/gallery/Daisy-London/6399829

http://www.behance.net/gallery/Two-Times-Elliott-Stationery/6276405

Business Cards:

Gloss black foil both sides

Gloss black foil edging

GFSmith White Frost 540GSM w/ Morocco embossing 

Compliment Slips:

Gloss black foil both sides

Gloss black foil edging

GFSmith 270GSM Colorplan Smoke w/ Morocco embossing 

Letterheads:

Gloss black foil edging

135GSM Colorplan w/ Morocco embossing

Envelopes:

Blind embossed

GFSmith 135GSM Ebony Black w/ Morocco embossing

Print and finishing:

Avenue Litho

http://pinterest.com/pin/402438916672031162/

3.I like to work with type, I don't really like a piece that has no type on it. I would say I am better at using type than creating my own imagery.

Previous work of my own, I believe that the type on the left is more successful than the image I have tried to create on the right. Also I like the call to action type at the bottom of the page on the right image.

This is also my own work and I think to date it is one of my most successful pieces and again it is typographical.

http://pinterest.com/pin/185632815862276788/

http://kurppahosk.com/project/villa/

http://www.49thparallelroasters.com

4.Working in a group can prove difficult as I feel like I had to compromise how I liked my work to look and I felt quite limited. But this could be due to not being confident in my own style yet. Or it could be finding the right people to collaborate with and what project.

5.I am really inspired by work that has a fashion context to them (especially high end fashion like Chanel). 

http://www.nytimes.com/2012/08/17/t-magazine/emma-watson-the-graduate.html?pagewanted=all&_r=0

Photographer: http://www.artpartner.com/artists/image/alasdair-mclellan/

http://pinterest.com/pin/285486063851050405/

6.I also find I like work that has print finishes such as embossing, foiling, gloss effects. And I need to find out more about this.

http://www.behance.net/gallery/Louis-Vuitton-Invitation-Origami/3735839

TECH SPECS
Trim size: cm 19,5 x 19,5Open size: cm 27,5 x 27,5Printed on Fedrigoni Arcoprint Milk gr 851. Offset Print (Cool Grey 1U)2. Transparent Foil3. Silver Mat Foil4. Pearl Foil5. Rainbow Foil6. Relief7. Silkscreen Print8. Die Cut


Client: Louis Vuitton
Agency: Ogilvy & Mather – Paris http://www.ogilvyparis.com
Creative Director: Christian Reuilly http://www.welovead.com/en/creatives/details/9f3wgrxw#by_update
Art Director: Soumaya El Bahri
Technical director/Print Manager: Leila ElBlida
Art Buyer: Laurence Nahmias
Project Manager: Federico Padovani
PaperObject Designed by: Federico GalvaniInstruction 
Sheet Illustration by: Andrea Manzati
Editing Making Of: Donna Summer Samantha Di Prospero
Nice Hands: Chiara Menna
Print Management: Riccardo Zambelli and Barbara Boni

Printing Process by:- STUDIO FASOLI for managing all production steps- GRAPHICART (Michele Adami) for Offset Printing- TIPOGRAFIA ECONOMICA (Ricky e Mattia Pattaro) for dry debossing- EUROIMMAGINE (Giulio Zangrandi, Francesca e Federico) for silk printing- LA CARTOTECNICA (Fabrizio Sona) for die cutting

 THE PRINTING PROCESS

http://motherbird.com.au/studio-work/studio-stationery/#

Just shy of 1000gsm thick, our triplex, copper-foiled business cards

http://pinterest.com/pin/179018153909356958/

http://lovelypackage.com/fringe-alchemy-soap/

Beautiful packaging for Fringe Alchemy soaps by Anthropologie.
http://www.anthropologie.eu

http://pinterest.com/pin/166211042467184030/

http://alwaysinstudio.tumblr.com/post/42258333573/belindalovelee-client-christina-yan-prop

Client: Christina Yan, Prop Stylist, 2013

7. I prefer to work with photographic images, or realistic images, not illustrations. 

http://dribbble.com/shots/80747-Sweet-N-Flour-Confectionery-Cards?list=searches
by Tron Burgundy

http://noz-moscada.com/cereal-magazine/

However the whole website was in spanish so I could not find the designer.

http://pinterest.com/pin/402438916671946565/

http://www.colincowieweddings.com

I found out that they where based in New York, however I couldn't find who designed the site, or it could possibly be Colin Cowie, or his 'team'

http://www.theconsult.com

http://www.theconsult.com/work/264/moxham

http://pinterest.com/pin/569353577861393491/
http://joecavazos.com
http://rtcreativegroup.com

8. I need a critique to help me develop my own work, even if it isn't what I wanted to hear. You need to know how others see your work and if it is actually working. Even if the critique is from the people around me it's good to help you find a direction. 

9. I am not really interested in some types of illustration such as : 

http://www.behance.net/gallery/Hipster-Lobster-Skateboard/6926801
Travis Price

http://www.behance.net/gallery/JthreeConcepts-x-Adidas-Originals-(DH-Editions)/6951451
Jared Nickerson

http://www.behance.net/gallery/Cape-Tattoo-Expo-2013/6881207
One Horse Town Studios
http://www.behance.net/1horsetown (all of this work is not my style) 

http://serialthriller.com/post/41971879719/lounge-by-xtal
(I also do not see what the purpose of this illustration is and therefore it doesn't appeal to be as it has no function or context.)

10. I have begun to collect websites that I can look at for inspiration, and I would like to expand that into blogs, and journals e.c.t. 

http://designspiration.net

http://pinterest.com

http://www.behance.net

http://www.fromupnorth.com/category/inspiration/graphic-design/