End of Module Self-Evaluation

BA (Hons.) GRAPHIC DESIGN		LEVEL	04
Module Code	OUGD403
Module Title	DESIGN SKILLS

END OF MODULE SELF-EVALUATION

NAME

Amy Hill

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1.  What skills have you developed through this module and how effectively do you think you have applied them?
I have learnt a lot more about designing my own font. I have gained more skills in illustrator, and this is evident in my illustrator typeface brief. I have also learnt about the use of type on its own, image on its own and type and image together. As well as this I have learnt more about the print process. For my illustrator brief I have used a digital printing process and printed onto A1. In my message and delivery brief I have learnt about double- sided printing and printing a net- (for an envelope). Learning about the print process has also made me think more about the stock I use for my pieces.
2. What approaches to/methods of design production have you developed and how have they informed your design development process?
I have tried to develop my use of a design sheet, A2 rather than using a sketchbook I am previously comfortable with. The use of a design sheet has meant I can lay down more ideas on a page and you can see a clear development. I have also tried to create a variety of ideas for each piece. I would say I have used illustrator a lot in this module and I would say I have gained more skills on it and learnt new things.
3. What strengths can you identify in your work and how have/will you capitalise on these?
I think that I have created at least two new fonts from the beginning which I haven’t really done before, I can use this to keep creating my own fonts which I could use in my own work. I also think I have tried to use different stocks and I will continue to experiment with this to try obtain the best finishes for my work. I would also say all my pieces have a good concept and I think they all communicate this well. I will continue to make sure my pieces communicate what is intended.
4. What weaknesses can you identify in your work and how will you address these in the future?
I think that I need to improve the way I write copy and make sure it is effective as it could be, as well as communicating what I want to say clearly. I also think I need to push my comfort zones a little more as the piece I created in my mailshot was a simple A4 foldout, and I need to experiment with more innovative medias. I also think I need to keep working on making a set of solutions that work together but are as effective as each other, as I believe in my message and delivery research solutions I did not fulfil these requirements.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
1.     I will experiment with a range of solutions from my initial ideas so that I will have a choice of finals, or ideas I can make into a final piece. 2.     I should continue to experiment with different stocks, to increase my knowledge and awareness of the variety out there to produce the best pieces. 3.     I need to continue to learn about digital print process, as this is the way a lot of work is produced, I should also try experiment with this. 4.     I should try to use more experimental resolutions, and I should research into this so that I can create more innovative designs. 5.     I will try to generate more ideas quicker and of a good quality to enable me to have more time on developing the final solution.
6.How would you grade yourself on the following areas: (please indicate using an ‘x’)  5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
	1	2	3	4	5
Attendance				x
Punctuality				x
Motivation				x
­­­­Commitment			x
Quantity of work produced		x
Quality of work produced			x
Contribution to the group		x
The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self-evaluation process speak to a member of staff as soon as possible.

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Message and Delivery: Distribution Feedback

 

In this critique, we got into pairs and went around a table of work, four pieces. I feel from looking at my feedback forms some people had put more effort and thought in than others. Again because I regard one of my feedback forms as unhelpful, I would of liked an extra one or two forms from a separate couples.

Actions Required

• I would of liked the pieces to of been on thicker stock, I did try to put it onto cartridge paper, but the colours ran. I didn't want to put it on antique white as I had done previously as the creme look of the paper made it look warm and happy, which wasn't appropriate for my message.
• I could try put the copy into first person and make it seem more conversational.
• Consider the use of the word murder, perhaps erase it or change the word itself.

Message and Delivery: Research Feedback

I feel that this feedback has been helpful. I liked the way we had to critique worked, people where alot more honest as they could write down thier thoughts and it was anonymous. 
I liked the questions of the forms they really informed me of what people thought and which parts of the criteria I had met. 
If I had to say one thing it would be I would of liked more people to of filled out the form on my work to get a really good idea of how successful my work was and what more people thought of it in general.

Actions Required:

• On the image poster I think I should make the speech bubble water droplets more obvious and perhaps bigger, to really convey the idea of the waterworld speaking.
• On the type poster I could try refine the amount of copy and make it really instantaneous and again obvious.