- Visiting, Exhibitions to identify trends, competition and influence
- Setting Up Focus groups to gain feedback on products/ concepts
- Questioning Questionnaires to gain facts/figures and opinions
- Speaking to Specialists / Professionals / People who remember it or where there.
- Experimenting with media or production methods
- Reading books, journals, blogs, articles
- Photographing peoples behaviour, architecture, documentation
- Watching a film/ documentary
- Observation life/ everything around
- Collecting current or historical examples
- Researching such as market research e.g. retail, products
All verbs all doing.
- Quotes
- Statements
- Facts
- Statistics
- Feedback
- Analysis
- Visual imagery ( photographs/ images)
- Information
- Data
- Knowledge
- Examples
- Samples
- Opinions
- Documents
Ten most important things I have found from my research
1. Mariliyn Monroe
Advertising in the 50's
Forever Mariliyn
5 drops of Chanel No.5
2.Significance of the number 5 to Chanel
3.Design of the bottle and its history
4. Andy Warhol dedicates a piece, Ads Chanel, to the perfume
5. Chanel Brand most famous for Chanel No. 5 and the little black dress
6. Opening/ First show of Chanel No. 5
Cambon Boutique 1921, 5/5
Drapes
Elite High Society Event
7. History of the Advertising of Chanel No. 5
8. Sells 1 bottle every 6 seconds
9. The Scent itself
what it represents
Its origin
10.Aubazine Orphanage and Cathedral
Where Gabrielle Chanel grew up from the age of 12.
9 Facts 1 opinion
As a group
80 Facts
10 Opinions
Fact
Agreed upon, proof, provable, evidence.
As a group we researched by...
(Research Methods)
Browsing/ Searching the internet
(then) Collecting Imagery (photographs), and Text
Watching an online video
Reading books
Facts
Opinions
Written Quotes
Photographs
(-Primary
-Secondary)
Statistics
Drawings
Dates
Screenshots
Clips
Observational Notes
Practical Observation
Practical Experiments
Recordings of interviews
Interview Transcripts
Articles from Magazines
Photocopies
Scanned Images
Printed out Images
Blogged Images
Emailed Responses
Audio/ Written Interviews
Why ?
Recording
Awareness of Methods
Review and Evaluate
New Lines of Enquiry
Evidence
Problems faced ?
Limited/ Or too much Time
Time Management, Plan, Prioritise
Geographical Restraints- In a different country or too far away so you can't visit it
Ask people who have been, Send emails to people who are there, Browse the internet collect imagery/ screenshots
Expense/ Insufficient funds of the subject, travel e.c.t
Budget, Money Management, Priorities
Past Events/ Dead People
Watch a documentary, Talk to relatives/ Witnesses, visit a museum
Getting a suitable group of people or a person to interview or focus on
Find addresses(e.g. email), demographic, questionnaires
Facilities, access to facilities
Plan, Borrow
Participation/ Co operation of people in questionnaires, polls, interviews
Find people who are willing maybe people you trust
Reliability of Sources
Use more reliable sources, look at the evidence, who has published it
Legal Restrictions
Lack of Motivation/ Interest
Start Research and find an avenue you like
Lack of Prior sources
Go Research
Confidence
Outside Limitations
What do you need to find ? What do you want to know ?
How To...
(Make someone tell the truth)
Self Evaluation
What Role did you take on in the group ?
As a group we decide roles, we split the magazine spread up into pages, I had to create an inside page and an insert. My page showed how the magazines where lying and how they where making people feel and the consequences of that.
How well do you think you performed in the role ?
I think I created my page well, it was informative and it fit in with a magazine style. Originally I had created an A4 page which I had then developed into an A3 ( dps ) but it had to be turned back into an A4 pay for the magazine. I feel that my page had to be changed to match everyone else's work in the group and due to the fact the day we had put everything together, we all had diferent workshops, my page was changed without me being there. However it wasn't changed too much but if I had of been there I may of done it differently.
How well do you think you worked as a group ?
I think that some of the group was more engaged in the work than others, and I feel that even though I had other things to do during the week I made time and effort in my piece and I found relevant and interesting research. It was quite hard to meet up but we managed to stay in contact with each other and this helped us to discuss ideas. We never really had chance to work together as it was a busy week and people had other commitments. I also think that some of us where more vocal than others and some people should of communicated their ideas and thoughts more.
What where the positives of working in a group ?
The research was already done by other people and so we only had to do a little bit more to inform our piece.
The pages where divided down and so there was less work for people to do individually.
You can discuss your ideas and people will tell you if you are going in the right direction or not where as if you work on your own sometimes you don't get this as your not talking to anyone about what you are doing.
What where the negatives of working in a group ?
You can't control everything that is going on , e.g. other peoples designs, directions, motivation, commitment.
What will you do differently next time ?
I would say the one of the only things I could of done would be plan our time together more efficiently and I would like to try work alongside the group not as a separate project.
Where could you have improved your resolution ?
I think that the print could of been improved i.e. double-sided and on a thinner, glossier stock similar to a magazine.
We could of been more experimental and tried not to make it replicate a magazine.
We could of created more outcomes.
What where the strengths of your presentation ?
I think that our presentation went well, we got our message across and answered the questions within the brief. We where clear and concise and I think everyone understood us. We didn't go too fast , our presentation was about 9 minutes. (out of 5/10 mins).
